April 27, 2023

When naming a company in Dubai, you must adhere to specific rules and regulations set by the authorities to ensure that the name is appropriate, unique, and compliant. These regulations are in place to maintain cultural sensitivity, prevent confusion, and uphold the reputation of businesses. Here are some key rules and guidelines to consider when naming a company in Dubai:


Uniqueness in the context of naming a company means that the name you propose for your business should not already be in use or registered by another company.
No two companies within the same jurisdiction should have the same or very similar names.

Why Uniqueness Matters:

Having a unique name is crucial to prevent confusion among customers, suppliers, and the general public.
It helps each business maintain its distinct identity and avoid situations where customers might mistake one business for another due to similar names.

Avoiding Legal Issues:

Registering a name that’s already in use by another company can lead to legal disputes, potential trademark infringement, and reputational issues.
Authorities have systems in place to check the uniqueness of proposed names during the company registration process.

United Arab Emirates law, legal system and justice concept with a 3d render of a gavel and the UAE flag on background.

Checking for Uniqueness:

Before submitting a name for registration, it’s advisable to conduct thorough research to ensure that the name is not already taken by any other business setup in dubai
This research can involve checking government business registries, trademark databases, and online platforms to see if the name is in use by other businesses.
In summary, choosing a unique name for your company in Dubai is not only a legal requirement but also a practical step to ensure clear brand identification and avoid any confusion or legal issues down the line.

Culturally Appropriate:

A culturally appropriate name is one that is in harmony with the local culture, traditions, and sensitivities.
The name should resonate positively with the local population and not offend or alienate anyone.

Respectful of Local Customs and Traditions:

The name should not go against the established customs, traditions, or religious beliefs of the community.
It should reflect an understanding and appreciation of the local way of life.

Avoiding Offensive or Inappropriate Words or Phrases:

Offensive, disrespectful, or inappropriate words or phrases, whether in the local language or in English, should be completely avoided in the company name.
These can create a negative impression, harm the business’s reputation, and even lead to legal issues.

Cultural Sensitivity in Naming:

A culturally sensitive name demonstrates that the business respects and values the local culture, fostering a positive relationship with the community.
It also showcases professionalism and understanding on the part of the business owners.
When naming a company in Dubai or any other location, considering cultural sensitivity is essential to ensure that the name resonates well with the local audience, establishes a positive image, and avoids any unintended misunderstandings or controversies.

Legal Form Indication:

Legal form indication refers to including specific abbreviations or words in a company’s name to indicate its legal structure or type.

Company’s Legal Structure:

Different types of companies have different legal structures that define their ownership, liability, and operational characteristics.
The legal structure can determine how the company is owned, managed, and its level of liability.

Including Specific Legal Forms:

In some jurisdictions, including a specific abbreviation or word in the company’s name is required to indicate its legal structure.
This helps individuals and other businesses understand the nature of the company.

Example: “LLC” (Limited Liability Company) for mainland businesses:

In Dubai, if you’re establishing a mainland business under the Limited Liability Company (LLC) legal structure, you may be required to include “LLC” in the company name.
“LLC” signifies that the company’s owners have limited liability for the company’s debts and obligations.

Other Legal Form Indications:

Other examples of legal form indications might include “Inc.” for a corporation, “Ltd.” for a limited company, or “FZE” for a Freezone Establishment.
Legal form indications are important for transparency and clarity in business transactions. They help stakeholders understand the company’s structure and attributes at a glance, which can be especially valuable when dealing with other businesses, investors, or regulatory authorities.

Activity Indication:

Activity indication in a company name involves including words or terms that reflect the core business activity or industry of the company.
This helps customers and stakeholders quickly understand the type of products or services the company offers.

Informing Customers About the Nature of the Business:

When potential customers encounter your company’s name, they should have a basic understanding of what your business does.
Activity indicator allows customers to identify whether your business aligns with their needs and interests.


If your company specializes in IT services, including words like “Tech” or “IT Solutions” in the company name provides a clear indication of your industry.

Industry-Specific Terms:

Depending on the industry, you can include terms like “Consulting,” “Engineering,” “Real Estate,” “Hospitality,” etc., to indicate the sector your business operates in.

Enhancing Marketing and Branding:

Including activity-related words in the name can contribute to effective marketing and branding.
It helps establish a direct connection between the name and the business’s offerings.

Legal and Regulatory Considerations:

While including activity indication can be informative, it’s essential to ensure that the chosen terms comply with naming regulations and guidelines set by local authorities.
Adding an activity indication to your company name can be a strategic choice, helping potential customers quickly understand what your business is about and attracting the right audience. However, it’s important to strike a balance between clarity and keeping the name concise and memorable.

Restricted Words:

Certain words, particularly those related to government bodies, religion, royalty, and sensitive topics, may be restricted or require special permission to use.


The language of the company name refers to the written words or characters used to form the name.

In Dubai, you have the flexibility to choose whether the name will be in English, Arabic, or a combination of both languages.

English or Arabic or a Combination:

You can opt to have your company name entirely in English, using the Latin alphabet.

Alternatively, you can use Arabic script to write your company name in Arabic.

Another option is to use a combination of English and Arabic, often referred to as a “bilingual” or “transliterated” name.

Benefits of Using Arabic:

Including an Arabic version of your company name can be advantageous for several reasons:

Local Recognition:

It helps your business resonate with the local population and reinforces your connection to the culture.


A company name in Arabic adds a touch of authenticity and professionalism, especially if you’re targeting local clientele.

Cultural Sensitivity:

Demonstrates respect for the official language of the UAE and its significance.

Consider the Audience:

Your choice of language might also depend on your target audience. If your main customers are Arabic speakers, having an Arabic version of your name can be more effective in communication.

Legal Considerations:

When choosing a bilingual or Arabic name, ensure that the name adheres to naming regulations and guidelines set by the authorities.

By considering the language of your company name, you can enhance your business’s local appeal, cultural relevance, and overall image. Including an Arabic version, if appropriate, can contribute to a stronger connection with the local market in Dubai.

No Abbreviations or Numbers:

When naming a company in Dubai, the primary part of the company name should not consist solely of abbreviations or numbers.
This means that the core part of the name should be composed of letters or characters that convey a meaningful representation of the business.

Why Avoid Abbreviations:

Abbreviations can be vague and may not clearly convey the nature of the business.
They can also hinder customers’ understanding of your company’s offerings, potentially leading to confusion.

Why Avoid Numbers:

Numbers as the main part of a name can similarly be unclear in terms of representing your business activity.
Numbers can be ambiguous and might not convey a sense of professionalism or brand identity.

Exceptions and Usage:

While abbreviations and numbers might not be allowed as the main part of a name, they can sometimes be used in conjunction with other words to create a more comprehensive and meaningful name.

Importance of Meaningful Names:

A meaningful company name helps customers quickly grasp the nature of your business.
It aids in brand recognition, differentiation, and establishing a clear identity in the market.
When naming your company in Dubai, it’s advisable to choose a name that reflects your business’s essence and conveys its purpose without relying heavily on abbreviations or numbers. This approach contributes to effective communication, branding, and establishing a lasting impression on customers.

Trademark Check:

A trademark is a legal protection that grants exclusive rights to use a specific name, logo, or symbol for products or services.
Conducting a trademark check involves searching existing trademarks to determine if the name you intend to use for your company is already registered by someone else.

Why Conduct a Trademark Check:

Conducting a trademark search is essential to avoid potential legal conflicts.
If you use a name that is already trademarked, you could face legal actions, need to change your name, or risk damaging your business’s reputation.

Checking Existing Trademarks:

Trademarks are registered with relevant authorities to protect intellectual property.
You can search trademark databases or seek legal assistance to ensure that the name you’re considering is not already claimed by another entity.

Benefits of a Trademark Check:

Avoid Legal Disputes: Ensures you don’t infringe on someone else’s trademark rights, avoiding costly legal battles.
Protect Your Brand: Secures your business’s identity and reputation by using a unique name.
Brand Recognition: A unique name helps you build a distinctive brand identity.

Legal Protection:

Once you’ve finalized your business name and registered it, consider seeking trademark protection for added legal safeguarding.
In Dubai, as well as in many other places, conducting a thorough trademark search before finalizing your company name is a crucial step to ensure that your business’s name is both legally sound and a valuable asset for your brand

Approval Process:

The approval process refers to the step where you formally submit the proposed name of your company to the appropriate government authority for review and acceptance.

Relevant Government Authority:

Depending on the type of company you’re establishing and its location, there are specific government bodies responsible for overseeing company registrations in Dubai.

DED for Mainland Businesses:

If you’re setting up a mainland company (a business that operates outside the designated free zones), you’ll typically submit your proposed name to the Department of Economic Development (DED) in Dubai.

Relevant Freezone Authority for Freezone Companies:

If you’re establishing a business within a Dubai free zone, you’ll need to submit the name to the relevant freezone authority overseeing that specific zone.

Why Approval is Needed:

Government authorities review proposed names to ensure they meet legal and regulatory criteria, such as uniqueness, cultural sensitivity, and adherence to naming guidelines.

Legal and Regulatory Compliance:

Authorities ensure that the name aligns with local naming regulations, cultural norms, and legal requirements.

Approval or Rejection:

The authority will either approve your proposed name if it meets all the criteria, or reject it if there are any issues that need to be addressed.

Importance of the Approval Step:

This step is crucial because it determines whether your chosen name can be used to officially register your business.
It helps prevent the use of inappropriate or conflicting names that might cause confusion or legal disputes.
After receiving the approval for your company name, you can proceed with the subsequent steps of registering your business and obtaining the necessary licenses and permits. It’s advisable to consult with professionals who are familiar with the specific requirements of your chosen company type and location to ensure a smooth approval process.